Nima Sohrabi
Hi, I’m based in the SF Bay Area with 12+ years of experience building digital products for companies like HP, Sony PlayStation, Johnson & Johnson, and Bank of the West.
I love turning complex problems into elegant, scalable solutions. Whether I’m designing enterprise tools or consumer-facing apps, I bring a balance of strategy, systems thinking, and hands-on execution to every project.
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End-to-end UX: From research to launch, I lead the full design process with clarity and momentum.
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AI-enhanced experiences: I’ve built trust-focused, intelligent interfaces for personalization, automation, and adaptive systems.
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Scalable systems: I create robust design libraries and token systems that scale across platforms and teams.
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Cross-functional leadership: I collaborate closely with product, engineering, and research to drive alignment and real results.
My work has consistently improved engagement, reduced drop-off, and delivered measurable business impact. I thrive in fast-moving environments where I can bring structure to ambiguity and provide thoughtful, high-impact design.
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