Senior Product Designer (UI/UX)

Hi, I’m Nima Sohrabi—a Senior Product Designer based in the SF Bay Area with 12+ years of experience building digital products for companies like HP, Sony PlayStation, Johnson & Johnson, and Bank of the West.

I love turning complex problems into elegant, scalable solutions. Whether I’m designing enterprise tools or consumer-facing apps, I bring a balance of strategy, systems thinking, and hands-on execution to every project.

  • End-to-end UX: From research to launch, I lead the full design process with clarity and momentum.

  • AI-enhanced experiences: I’ve built trust-focused, intelligent interfaces for personalization, automation, and adaptive systems.

  • Scalable systems: I create robust design libraries and token systems that scale across platforms and teams.

  • Cross-functional leadership: I collaborate closely with product, engineering, and research to drive alignment and real results.

My work has consistently improved engagement, reduced drop-off, and delivered measurable business impact. I thrive in fast-moving environments where I can bring structure to ambiguity and provide thoughtful, high-impact design.

Download My Resume to Discover My Work

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Recent Projects

What I’ve done:

I’m a product designer with 12+ years of experience delivering end-to-end UX solutions across both consumer and enterprise platforms. I’ve led projects involving AI-powered features, scalable design systems, and responsive web/mobile experiences that drive business results and user satisfaction.
I work best in fast-moving, cross-functional teams—partnering with PMs, engineers, and researchers to define strategy, test ideas, and ship polished solutions. Whether I’m designing for personalization, multi-device ecosystems, or automation, I focus on making complex systems feel simple, accessible, and human.
I’m fluent in Figma, Sketch, Adobe CC, Zeplin, and FigJam, and I’ve built design systems using tokens, component libraries, and documentation. I also bring working knowledge of HTML/CSS to support accurate, developer-ready handoffs.

  • Product Design (UX/UI),
  • UX Research, Usability Testing, IA
  • Responsive Web & Mobile Design, Accessibility
  • Cross-functional Collaboration & Systems Thinking
Get in Touch!

Skills

UX/UI Design, Interaction Design, Prototyping
100%
AI UX, Personalization, Intelligent Interfaces
100%
Design Systems, Tokens, Scalable Frameworks
100%
Figma, Sketch, FigJam, Adobe CC, Zeplin
100%

Interested in Collaborating? Let’s Talk!

San Francisco Bay Area
(650) 868-4457
nimasdesign@gmail.com