Game of Thrones UI/UX Design for PS Vue

🔹Situation:
The PlayStation platform needed a UX flow to promote subscriptions to HBO’s Game of Thrones, aiming to boost user conversions and engagement with premium content.

🔹Task:
Design a high-conversion promotion experience for GoT subscriptions across mobile and web. The goal was to drive clicks and convert viewers into subscribers within a few interaction steps.

🔹Action:

  • Researched binge-watching behavior and affinity for fantasy content.

  • Created a responsive hero banner strategy tailored for different screen sizes.

  • Simplified the subscription CTA using one-tap subscription flows.

  • Used personalized visuals and clear value propositions to reduce user hesitation.

  • Designed an immersive landing page with narrative hooks and preview moments.

🔹Result:

  • 📈 Click-through rates increased significantly on the GoT promo units
  • 🔄 Improved conversion funnel efficiency for subscriptions
  • 🧩 Created a template reused for future campaigns (scalable promo UX system)

Role

  • UI/UX Designer

Team

  • UI/UX Designer
  • Programmers
  • Content Creator 
  • Business owner and project managers

Design Challenge

  • HBO business owner reached out to PlayStation to designed a brand new reward page on the PlayStation Vue for Game of Thrones series release to showcase the streaming service package, game rewards, characters, and game avatars. 
  • PlayStation Vue (PS Vue) is a streaming television service owned by Sony Interactive Entertainment and an online video service that replaces cable or satellite TV.
  • The main challenges were how to created a user-friendly page layout, banner, grid, user reward page, and provide an intuitive streaming CTA’s that lead to a good user shopping experience.

Design Solutions

  • I solved UI/UX challenges of showing rewards packages, character avatars, and streaming services, focusing on user-centric design. Module creation needed design research and wireframing to reach the best solutions.
  • Displayed and branded HBO, Game of Thrones, and PlayStation Vue loges on the newly designed banner
  • Increased rewards visibility
  • Built a streaming services shopping experience
  • From the UX standpoint, I made streaming services more accessible to the user.
  • Created a clean and simplified UI
  • Designed interactive user’s rewards packages modules
  • Wireframed and test possible solutions with prototyping and testing
  • Worked with developers to create a pixel-perfect design
  • Collaborated with HBO and PlayStation business owners to gather requirements and create a user story

Banner Design

Due to the branding requirements, I had to include a few different logos on the banner containing the HBO, PlayStation Vue, and Game of  Thrones logos. The design challenge was logo hierarchy and information placement on the page banner.

*Different design ideas for the page banner component.

Rewards

Your Rewards component shows a summary of the available rewards items to the user.

*I worked on different design ideas for the reward component.

Themes Component

I designed a new interactive component that displays available Game of Thrones themes rewards. The feature allows users to select a theme from the list for their PS console. Users can see and change the interactive theme and choose a theme that they like for PS consoles.

*I worked on different design ideas for the themes component.

Character Avatars Component

I created a character avatar component that displays available Game of Thrones themes characters avatars. The feature allows users to select their favorite character and redeem their reward for the PS console. Video instruction is available to show the user how to redeem their prize.

*I created different design ideas for the character avatars component.

House Crest Avatars Rewards Component

Watch Game of Thrones Component

I created a watch component for Game of thrones with the CTA button that leads to live streaming with PlayStation Vue.

*I created different design ideas for the watch component.

Final Page Layout

I finalized the page layout for the reward page that solved UI/UX challenges and met the business requirements. The new design shows rewards packages, banners, character avatars, and streaming services, focusing on user-centric design.